DigiPharmaX 2017 Awarding Digital Excellence In Pharma

Jury Members

Anand Rao

Mr. Anand Rao : SVP – Head Digital Technology & Infrastructure Axis Bank

With over 18 years experience in strategizing and managing direct banking channels and electronic products, Mr Anand Rao has been instrumental in spearheading various Digitization Initiatives in the Banking space. He has set up and managed Internet banking systems (both Retail & Corporate), E-Commerce portals, Mobile Banking, ATM and Electronic Payment Products, Bill Payment Systems, and Website; by leading large teams & working with cross functional teams for effective project execution. 

His key achievements include being a member of the Technical Committee formed by RBI to examine options for expansion of mobile banking in India. He has also participated in working groups formed by NASSCOM on shopping mall transactions.

Mr Rao had introduced the widest suite of mobile banking options through Client Apps, USSD, SMS, IVR, WAP site etc.; Incorporated several VAS on Internet and ATM platforms such as opening of FD, Bill Pay, Fund transfer, Payment for Insurance, Cards, Loans, mobile recharge etc. was responsible for getting ISO 9001 for digital channel customer service desk and 27001 certification for Digital Channels which included Internet and ATM for Axis Bank., Converted their net banking from a cost center to a profit center. Today this platform is capable of new customer acquisition; sale of third party products such as Mutual fund, Insurance, Gold, Forex besides supporting transactions such as shopping, FT and BillPay.

He has also implemented multiple factor authentication framework along with adaptive authentication for internet banking channel to safeguard the channel from phishing/vishing attacks.